Business of Beverages
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This is a podcast for curious and creative people working in the global beverage industry: from makers to marketers, from brewers to bartenders, from distillers to drinkers. Each episode brings you insights that are relevant to everyone in the beverage industry who wants to build their knowledge about the people, products and plans behind the liquids we love.
Host Will Keating and Co-host Pádraig Fox bring all their experience, wit and charm to interviews with guests who are a mix of true subject matter experts, cutting edge innovators and living legends.
You can directly support the work we do here: https://www.buzzsprout.com/1721337/support
For more insights follow us on Twitter or Instagram Or on LinkedIn.
Business of Beverages is hosted, edited and independently produced by Will Keating. Pádraig Fox co-hosts in a purely independent capacity. All studio recording is carried out at Hellfire Studio. All music is courtesy of Roundstone and ©.
Business of Beverages
SuperGrasse - How Steve Grasse's mystical approach to brand marketing created Hendrick's Gin & Sailor Jerry's Rum
In this episode you'll learn why the most celebrated drinks marketeer alive believes that you have to get mystical when creating brands, cultivating curiosity and captivating consumers.
Steve Grasse is the man who famously pitched the concepts for Hendrick's Gin and Sailor Jerry's rum in the same day. Steve is a marketing agency chief, distillery owner and author, together with Aaron Goldfarb, of the new book, Brand Mysticism. Together they explain how they have captured Steve's unique approach to booze marketing and how to take the lessons from his success to your own business, career or brand.
Will and Foxy also talk distillery tours, cask strength whiskies and Foxy's fleeting moment of fame!
For more high-lights and low-downs follow @BizBevPod on "X" or LinkedIn
Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
All opinions are those of the person expressing them at all times.
We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.
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